If a customer says they will shop around for a lower price, what is the best approach?

If a customer says they will shop around for a lower price, what is the best approach?

• A. Offer to price-match or hold during sale
• B. Immediately lower the price to match a competitor
• C. Dismiss customer
• D. Refuse to help

Answer: (A)

When a customer says they’ll shop around, respond by showing you’re willing to compete on price while protecting value. Offer to price-match or hold the price during a current sale. This approach acknowledges their need to compare while keeping the sale in your store and often preserving your margins. If allowed, verify the competitor’s price and match it, or offer a temporary hold on that price during the promotion; you can also emphasize the extra value you provide—service, warranty, setup, or support—that goes beyond price alone. Slashing the price immediately can erode profitability and teach customers to expect discounts in the future, while dismissing or refusing to help ends the conversation and eliminates the chance to earn the sale.

When a customer says they’ll shop around, respond by showing you’re willing to compete on price while protecting value. Offer to price-match or hold the price during a current sale. This approach acknowledges their need to compare while keeping the sale in your store and often preserving your margins. If allowed, verify the competitor’s price and match it, or offer a temporary hold on that price during the promotion; you can also emphasize the extra value you provide—service, warranty, setup, or support—that goes beyond price alone. Slashing the price immediately can erode profitability and teach customers to expect discounts in the future, while dismissing or refusing to help ends the conversation and eliminates the chance to earn the sale.